Sundek SS25
- CLIENT
- YEAR
- SERVICE
- Sundek
- 2025
- Production, Photography, Talent
For Sundek, we crafted a narrative that merges fashion with true surfing culture. Shooting in the world-renowned Mentawai Islands, we brought to life a collection of images and videos that resonate with authenticity and adventure. Alongside Edoardo Papa — Italian National Surf Team athlete and the face of the campaign — we infused Sundek’s fashion soul with the raw energy of real surfing. Unlike ordinary brand content, this project reflects lived experience, knowledge of the field, and a genuine connection to the ocean.
Mentawai magic for Sundek’s surf revival.