- CLIENT
- YEAR
- SERVICE
- O’Neil Europe
- 2023
- Social Media, Copywriting, Community
For years, O’Neill has been running Wave of the Winter, a digital contest celebrating the heaviest and most spectacular wave of the Hawaiian season. We pitched the European marketing team the idea of adapting the format to the Mediterranean — to honor the unwavering passion of Italian surfers. Cold, wind, rain, even snow: conditions don’t matter. What counts is being the first one out. Just like the motto invented by Jack O’Neill himself: First Name in the Water.
Cold water, big hearts. Wave of the Winter goes Med.
A digital contest launched by Tuttologic Surf, celebrating not only Italy’s top surfers but also the unsponsored category — everyday riders who hustle, sacrifice, and move mountains just to score one good hour of surfing at sunset. With 41 wave submissions, we reached 250K accounts and generated 2.5 million impressions. Cold water, big hearts. Wave of the Winter goes Med.