- CLIENT
- YEAR
- SERVICE
- Ford Italia
- 2025
- Production, Talent
Ford’s adventurous spirit pushes toward new heights through the creative flair and powerful stories of snowboarders and skiers like Alberto Maffei, Nick Pescetto and Francy Pavesi. These athletes — shaped by the harsh Alpine winters — know no impossible lines or slopes too steep. They’re true GOATs, and like the Ford icons, they were born to conquer any terrain.
You all know what G.O.A.T. stands for, right? Go Over Any Terrain, of course. Just like Ford’s iconic off-road vehicles, but most of all like Nick Pescetto, Francy Pavesi, and Alberto Maffei: true mountain GOATs.
3 YouTube episodes, 9 reels, and 90 shots blending action and lifestyle.
A vertical story that sparked real engagement — taking the brand all the way to the top of the outdoor community.
