XMasters 2023 - Surf Area

XMASTERS 2023 SURF AREA

Over 70.000 attendees in just 10 days at Senigallia Beach: welcome to the largest action sports festival in Italy.

when

July 2023

CLIENT

XMasters

services

Event Organization, Podcast

challenge

In 2022, Tuttologic Surf participated as an exhibitor in the first post-COVID edition of XMasters. In 2023, prompted by the positive response to the Tuttologic Surf Podcast, the organization invited us to oversee the schedule and coordinate all activities within the “Surf Area”, a dedicated section of the maxi village focused on topics related to the sea and sustainability.

solution

The podcast is back at the heart of the village: on weekends during the 'golden hours,' we host talks with international surfing experts. Surfboards are the key to experiencing the many facets of the sea. Seay sponsors our podcast and related entertainment. Partnering with OndeVagabonde has introduced two challenges powered by Reef: a digital photo contest with on-site voting and a skills challenge to find the fittest surfers

results

Culture, action, and enjoyment with a privileged view of the Adriatic Sea. The placement and support of two brands, Seay and Reef, aligned with the values of surf culture, were crucial to further strengthen the significance of the "Surf Area" within XMasters.