The main goal was to create a narrative of Italian surf culture encoded in the mood of Wheels & Waves, which focuses for the surf part only on classic and retro style, leaving out performance. Due to insufficient weather and sea conditions, it was not possible to hold the Duo Log Surf Contest, a non-competitive surfing competition in pairs, but all the activations created within the village found excellent results in terms of audience involvement. Specifically, Surfsuit Co. created on the Lido di Camaiore pier an exhibition of photos and surfboards representing the history of local surfing, a series of live shaping performances and the surf cinema, a cultural moment with the screening of surf films and interviews.