Social Media Management, Content Creation,
Shooting, Graphic Design, Product Design
For those with a passion for outdoor adrenaline activities, Wakeparadise stands out as "the place to be" in Milan, a haven for action sports enthusiasts. Nationally renowned influencers and content creators are regular visitors to the club, sharing their experiences with their audience simply for the pleasure of it. This provides a powerful boost in visibility, but these user-generated contents should be handled with care and strategically integrated into a well-defined communication strategy.
Wakeparadise proudly has a bold online identity. Crafting a unique visual and textual code proved to be a simple task, we immersed ourselves in the club to embrace the slang of the staff. Terms like 'Wakebrow,' 'Chillato,' and 'Stay Wet’: a mix of anglicisms and technical terms borrowed from the wakeboard and surf scenes. Managing photo shoots and providing on-site support during events enabled us to maintain a consistent stylistic approach in both imagery and footage, transitioning between high-energy performances and the laid-back beach lifestyle.
CONVERSION RATE GROWTH
In 2023, Wakeparadise's Instagram account experienced significant organic growth. Looking ahead to 2024.