wakeparadise.it

Check out the updated website of Milan's coolest destination, "Your Sea Away from the Sea"

when

January 2023

CLIENT

Wakeparadise

services

Web Design & Communication

challenge

The most crucial digital touchpoint between Wakeparadise and its extensive community didn't reflect the vibrant atmosphere of Italy's largest waterpark. While the fame of Wakeparadise continued growing, the website fell behind schedule. Black, white, gray, and spiritless, it wasn't eye-catching: time for a total revamp.

solution

First things first: a U-turn on the color palette. We've chosen to play with the contrast between purple and green, a vibrant combination that accurately reflects the eclecticism of the active and creative crowd at Wakeparadise. The tone of voice is bold, confident, and seasoned with various anglicisms of the slang of Milan's urban scene.

results

A website that goes beyond telling the story and values of a one-of-a-kind location in Milan but also efficiently responds to the numerous daily information requests that were previously a burden on the physical office's administrative workload