Wakeparadise proudly has a bold online identity. Crafting a unique visual and textual code proved to be a simple task, we immersed ourselves in the club to embrace the slang of the staff. Terms like 'Wakebrow,' 'Chillato,' and 'Stay Wet’: a mix of anglicisms and technical terms borrowed from the wakeboard and surf scenes. Managing photo shoots and providing on-site support during events enabled us to maintain a consistent stylistic approach in both imagery and footage, transitioning between high-energy performances and the laid-back beach lifestyle.