The Verbier E-Bike Festival is an event conceived by the Freeride World Tour and the City of Verbier that brings thousands of enthusiastic sportsmen and women as well as occasional cyclists to the heart of the Swiss Alps every summer. The VEBF caters to a very wide range of audiences, showcasing a rich selection of experiences and bike tests. The optimization of a considerable amount of information and sales proposals and the lack of a clear starting identity have been the biggest challenges in implementing the project.