Tuttologic Surf

We developed the leading Italian surfing platform: podcasts, news and stories to spread the surfing culture.

PERIOD

Starting from March 2021

CLIENT

Tuttologic Surf

SERVICES

Content Creation, Graphic Design, Social Media Management, Copywriting, Podcast, Web Editing

CHALLENGE

As regular readers of surfing stories, Leonardo and Tommaso are forced to hang on the lips of only one media outlet: Stab Magazine, which writes from offices in Australia and the United States. The two reference projects in Italy, which have been on the scene for years, do not satisfy the curiosity of those who, like the founders of Tuttologic Surf, wish to go deeper. The challenge then becomes to launch the media that every Italian surfer deserves.

SOLUTION

Podcasts, stories and news produced with the best Mediterranean raw materials. It starts here: content at the center of all thinking, designing information products engineered to be declined in a multitude of formats. With the fundamental support of the most influential representatives of the Italian surfing scene, the Tuttologic Surf Podcast launches in March 2021 and in the first months of distribution gets already some top 10s on Spotify Italy in the "sports and entertainment" category, inserting itself among productions of large publishing groups dedicated mainly to sports (soccer and basketball) with larger followings. The web magazine tuttologicsurf.it arrives in September 2021 to collect about 5k unique users per month.