WHEN
Jan - Apr 2024
CLIENT
Shore Active
SERVICES
Copywriting, Web Design
CHALLENGE
We started from a blank sheet of paper. Sophia and Isabella had a name, a logo, and some product samples. From a series of in-depth interviews we got the information to come up with a motto: "Embrace the feeling". Wherever you are, stick to your healthy routine. Workout in a hotel room, in any park, at the gym. Keep active and embrace the feeling of well-being that comes only after exercising. Shore Active sells technical clothing designed to be worn in everyday situations as well, a line of comfortable but casually stylish shorts and tops.
SOLUTION
An essential site built around the products. The brand and founders introductions find space on the “about” page, but the heart of the site is, of course, the shop. Products' descriptions place great emphasis on images, and information is short and simple. The homepage alternates between inspirational copy and photos that link directly to the products.