WHEN
Mar. 2024
CLIENT
Rossignol & Start Gate
SERVICES
Event management, Contents Production
CHALLENGE
Marcus Goguen, Oscar Mandin and Maxx Palm are three of the world's best freeriders. They also share a technical sponsor, Rossignol, which created a limited edition Sender ski to celebrate their history. Each ski is a piece of art, each graphic has been developed by inviting the athlete to embody their story through an illustration. These are the premises of an event that aims to bring the Bex Valley ski community together at Start Gate, a new store concept from the Rossignol Group.
SOLUTION
Following a social promotion boosted by the support of the @rossignolfreeride profiles and the athletes themselves, participants who arrived at the store received a ski race-style bib with a number valid for the raffle: a limited-edition Sender ski was up for grabs. The athletes were introduced to the public as 1:1 scale action figures, popping out of custom-built cardboard boxes. Marcus, Oscar and Maxx showed up with their skis in hand, making a standout entrance.