PERIOD
May - Jul 2024
CLIENT
Rossignol
SERVICES
Photo & Video Production
CHALLENGE
Rossignol is synonymous with skis but since 2017 the French brand has started producing mountain bikes and electric bikes. The bike sector is extremely competitive but still expanding, so Rossignol wants to enter the market at full force and make a name for itself by leveraging on the product quality and on the credibility of well-connected riders and micro-influencers active in strategic areas.
SOLUTION
Since we were already in charge of the Pro-Shops social media accounts and website, we were asked to create contents featuring bikes in both action and still life situations. We always shot in the trails close to the Pro-Shops, first near Formigliana and then in the hills above Montebelluna. The materials produced on these occasions were also used by the global social account @rossignolbikes.