PERIOD
Sept. 2022
CLIENT
Wakeparadise
SERVICES
Event Management, Graphic Design, Social Media Management, Content Creation
CHALLENGE
Wakeparadise Milano is the largest waterpark in Italy with several facilities dedicated to wakeboarding, surfskate and especially a static wave (surfpool with Unit technology) for surfing. Wakeparadise was willing to involve Tuttologic Surf as a partner for the realization of the first urban surf contest. The challenge was to legitimize in the eyes of the most experienced and core surfers, people who make up the hard core of the Tuttologic Surf community, that Wakeparadise's static wave is a valid training for surfing in the sea.
SOLUTION
No Surf Pro is a title that perfectly embodies the spirit of the event: we are not saying that this is real surfing, real surfing is done in the sea, but gosh if wavepool is useful and fun. We invited 11 of the best representatives of the national scene, athletes on Team Italia led by Roby D'Amico, Edo Papa and Giada Legati. With the declared goal of bringing the beach and the city closer together, surfers confined to the city and those raised on the coasts, we have planned several surfskate, fitness, yoga and functional training activities over the two-day event (Sept. 8-9). On the evening of Sept. 8, the No Surf Pro also hosted the only international premiere of No Contest Italy, a docufilm by Red Bull and Stab about a journey to the heart of our local surf culture with Leonardo Fioravanti, Roberto D'amico and a special guest, eight-time world champion Stephanie Gilmore.