when
October 2022 - April 2023
CLIENT
MF Surfboards
services
Social Media Management, Content Creation
challenge
MF Surfboards come to life in a garage in Riccione: handcrafted artisanal products by Matteo Fabbri, multiple-time Italian longboard champion and European vice-champion. In 2017 MF Surfboards was founded, marking the year when Matteo shaped (from the verb "to shape," referring to crafting a surfboard) his first board for personal use. Matteo stands out for his sensitivity and class, he studied in California learning from some of the very best in the field. His brand exists and sells through the power of word of mouth but in the online realm, MF solely relies on the influence of Matteo's personal profile.
solution
Launching MF Surfboards' corporate profile on Instagram! But wait, there's more: for the first six months, we took charge of the content creation of the brand. We personally captured a series of captivating photos and videos to curate @mfsurfboards' online brand presence.