WHEN
Nov 2023 - Present
CLIENT
Italian Surfing, Waterskiing & Wakeboard Federation
SERVICES
Social Media Management, Copywriting, Content Creations, Graphic Design
CHALLENGE
Through Tuttologic Surf (a brand owned by Surfsuit) in a few years we have established ourselves as a reference media in Italian surfing, thanks also to collaborations with leading realities in the national scene such as Blackwave (the largest surf school in Italy) and Wakeparadise Milano (the most important wakepark in Italy). With the new course of President Claudio Ponzani, Fissw opened a call for bids to manage federal communication, which Surfsuit won, fulfilling its commitment to promote not only surfing, but also waterskiing and wakeboard. A sports federation has very different rules and dynamics from a private entity, but aware of the enormous potential of Fissw disciplines, the management took the responsibility to adopt a more innovative, bold and young communication style.
SOLUTION
Informing while entertaining, presenting Fissw disciplines with simplicity and freshness. To create viral digital content, the audience must feel engaged, empathize, participate in our story by sharing a well-tailored story message. Surfsuit will follow more than 15 sporting events nationwide in the first year of the contract to produce quality content that puts Fissw permanently at the center of the water board sports scene. Surfsuit is also responsible for the development of digital (such as logos and posters) and physical (t-shirts, hats, trade show media) graphic products.