when
September 2023
CLIENT
Reef e Cotopaxi
services
Event Organization, Podcasts
challenge
Bringing back to life a format deeply connected to the origins of Tuttologic Surf. Convincing active and enthusiastic individuals to engage in a beachside talk is a challenge, but the desire of our community to meet in person has always overcome the fearless instincts of surfers. The goal was to recreate a tour of live podcasts across Italy, this time with Reef and Cotopaxi joining the project, brands managed by Artcrafts International Spa.
Solution
The Generazioni Tour passes through Palermo, Milan, Forte dei Marmi, and Santa Marinella: four locations that have played a significant role in shaping surf culture in our country. With feet in the sand, we share stories of waves, travel, and people at sunset. Reef and Cotopaxi are offering a discount for those who sign up through the landing page on Tuttologicsurf.it. For each event, Artcrafts arranges a Cotopaxi setup, and beers are always uncorked with Reef's flip-flop corkscrew. The goal is to generate 53 stories and 7 posts with brand mentions during the one-month tour, considering that the @tuttologicsurf IG account reached 752,000 accounts organically in August and September, with 68,000 interactions with the content.