Social Media Management, Content Creation,
Shooting, Graphic Design
An unlimited tourist offer: transitioning from the core business of surfing, which defines Blackwave, to include sup and kayak tours in the Ligurian Sea within their portfolio. Blackwave is known to be the foremost influential surfing school in Italy, therefore the complexity of this project required astute decisions in adapting the editorial direction.The goal was to preserve inclusivity across all of Blackwave's activities by orchestrating a cohesive allocation of topics. Last but not least,we adhered to a strategy that avoided excessive promotion to prevent resembling serial spammers
We have gradually introduced a new way for our community to receive valuable information about all the latest Blackwave activities, including surf, snowboarding, skating, or a tour visit along the Mar Ligure. Specific chromatic marks and recurring graphic patterns have proven useful in clearly defining the specific topics at hand for our audience, ensuring a pleasant reception for every piece of content. While posts are intended to entertain and inform our audience, stories take on a more commercial tone.
CONVERSION RATE GROWTH
The social content of Blackwave has become more attractive and stylish. Additionally, the renewed rules of engagement strengthen the perception of Blackwave's commercial offers, making our audience more engaged and less lost.