We have been asked to rebuild the Italian leading surf school website, which in addition to surfing classes offers courses for all levels of skate and snowboarding, but also tourist experiences in the Ligurian Sea. The complexity of Blackwave's proposal required a great effort in the benchmarking and best practice research phase. We looked into mountain tourism and the youngest and most innovative hotellerie players. On the technical side, a critical factor was the need to manage all client proposals in the same ecosystem, selling services, subscriptions, courses and a range of physical products with an App integrated system.