An unlimited tourist offer: transitioning from the core business of surfing, which defines Blackwave, to include sup and kayak tours in the Ligurian Sea within their portfolio. Blackwave is known to be the foremost influential surfing school in Italy, therefore the complexity of this project required astute decisions in adapting the editorial direction.  The goal was to preserve inclusivity across all of Blackwave's activities by orchestrating a cohesive allocation of topics. Last but not least,  we adhered to a strategy that avoided excessive promotion to prevent resembling serial spammers