As opposed to the previous campaign in Cantabria, this time surfers and models assume a supporting role, seamlessly blending into the cultural symbolism and captivating aesthetics of Moroccan history. The leading roles of the storytelling are local characters identified after extensive research: Youssef, "the major" of Imsouane, Azhar, an artist and thinker, and Brahim, a young entrepreneur. Their lives unfold to the rhythm of the waves. Surf tourism has allowed Youssef, Azhar, and Brahim to generate employment opportunities and make a positive impact on society.