A clothing collection to rebuild the brands identity and tradition.
Feb. / May 2022
Blackwave & Roofless
Product Design, Graphic Design
Blackwave and Roofless are two sister companies belonging to the same group. Surfsuit is in charge of Blackwave and Roofless communication from January 2022. The the two brands clothing lines needed to be redesigned and refreshed.
Starting from more than 20 possible graphics and by consulting the supplier Almablu Srl from Genova for the choice of materials and printing techniques, we reached the production of 4 T-shirts and 2 sweatshirts for each brand. The collection is made up of minimal embroidery and powerful silhouettes on pastel colors that match the tan perfectly. Blackwave is more collegiate and competition-oriented, inspired by the athletic college department apparel. Roofless evokes a desire to break out and launch into the discovery of new waves.
The project in numbers
The collection sold out. The design of the Spring/Summer 2022 line gave a strong identity to Blackwave and Roofless clothing.