Having been handed over a commercial offering that we felt was too complex and fragmented, we focused only on three types of packs renamed by referring to the surf slang: "Drop in," "Surf & Turf," and "Charger." We set a graphic line, produced materials for the adv campaign (managed by another agency) and the visuals for the social media promotion. The editorial plan included publications on Instagram, Facebook and newsletters, which we took care of directly, sometimes "hiding" commercial offers within informative articles (taking advantage of the blog).