digital meeting point for the Italian surfing community. Leonardo and Tommaso, after a year of days in the office and late nights creating articles and podcasts for Tuttologic, decided to leave a secure job to build a professional life in surfing. In Italy. A somewhat crazy yet exciting dream.
Tuttologic Surf, il punto di riferimento della community dei surfisti italiani. Leonardo e Tommaso, dopo un anno di giornate in ufficio e nottate a creare articoli e podcast per Tuttologic, hanno deciso di abbandonare un posto di lavoro sicuro per costruirsi una vita professionale nel surf. In Italia. Un sogno un po’ folle, ma entusiasmante.
Surfsuit Co. è uno spin-off di Tuttologic Surf, il punto di riferimento della community dei surfisti italiani. Leonardo e Tommaso, dopo un anno di giornate in ufficio e nottate a creare articoli e podcast per Tuttologic, hanno deciso di abbandonare un posto di lavoro sicuro per costruirsi una vita professionale nel surf. In Italia. Un sogno un po’ folle, ma entusiasmante.
Surfing is a young cultural and sport movement and the industry around it is expanding rapidly. New business opportunities are arising encouraged by several drivers, among which we report the 3 most relevant:
THE NEW HABITS
The desire to live outdoor experiences exploded with the pandemic, which is why surfing has seen a large increase in practitioners.
Since Tokyo 2021, surfing has been a five-circle sport, a very powerful boost in visibility and popularity.
The artificial wave pools diffusion will allow people previously excluded for natural reasons to practice surfing every day, opening up new markets in metropolisies far from the sea.
Today more than ever we have the opportunity to create value for both non-sector brands and surfing industry companies undergoing expansion and consolidation.
To those who would like to associate their brand with the imaginative surfing culture, we first offer experience and recognition: if you arrive at the party with us, no one will be allowed to call you a kook. Since the 1970s, the communicative languages and symbols generated by surfing culture have had a strong fascination on the general public, leading distinguished brands to promote themselves through surfing. This has not always gone well because surfing is undoubtedly cool, but it must be handled with care. Achieving the result sometimes requires knowing how to walk the fine line between stereotype and originality. It is a balancing act, a game at which we are experts as surfers.
For all the realities that have made it, the pioneers of surf entrepreneurship, we are structured to handle every internal and external communication activity for your company. We have a magic formula to pull out on the first call that usually gets the idea across: if you can explain what your company is about in 3 words, then you may not need us.