- CLIENT
- YEAR
- SERVICE
- Reef e Cotopaxi
- 2023
- Event Organization, Podcasts
Bringing back to life a format deeply connected to the origins of Tuttologic Surf. Convincing active and enthusiastic individuals to engage in a beachside talk is a challenge, but the desire of our community to meet in person has always overcome the fearless instincts of surfers. The goal was to recreate a tour of live podcasts across Italy, this time with Reef and Cotopaxi joining the project, brands managed by Artcrafts International Spa.
The Generations Tour 2021 was epic, let’s make a remake! Bigger, more organized, and with the support of Reef and Cotopaxi.
Mission accomplished for Reef and Cotopaxi: hundreds of people physically connected with the brand, while thousands engaged online. Valuable connections were established with a highly targeted audience of surfers and outdoor sports enthusiasts
The Generazioni Tour passes through Palermo, Milan, Forte dei Marmi, and Santa Marinella: four locations that have played a significant role in shaping surf culture in our country. With feet in the sand, we share stories of waves, travel, and people at sunset. Reef and Cotopaxi are offering a discount for those who sign up through the landing page on Tuttologicsurf.it. For each event, Artcrafts arranges a Cotopaxi setup, and beers are always uncorked with Reef’s flip-flop corkscrew. The goal is to generate 53 stories and 7 posts with brand mentions during the one-month tour, considering that the @tuttologicsurf IG account reached 752,000 accounts organically in August and September, with 68,000 interactions with the content.