Bear Surfboards — one of the most iconic brands in surf history — reached out after following the growth of Tuttologic Surf, asking us to produce the campaign for their FW23 collection. We spent 10 days in Cantabria, tasked with shooting around 20 outfits and producing a short film expected to run between 9 and 12 minutes. At the heart of this journey, shared with Joao Dantas (five-time Portuguese longboard champion), Ian Catanzariti (19-year-old Italian national team rider from Ostia), and Giordano D’Ecclesiis (Tuscany-based surfer and model), was wood — a natural element symbolizing the soul of the surfboard, the medium that connects the rider to the ocean.