- CLIENT
- YEAR
- SERVICE
- Bear Surfboards
- 2024
- Production, Photography, Talent
15 days on the road through Morocco — from ocean to mountains, via imperial cities — with Bear Surfboards’ athletes acting as modern-day explorers, diving into the country’s ancient culture. But this time the real protagonists are the locals: Youssef, one of Imsouane’s top entrepreneurs; Azhar, an artist and free surfer; and Brahim, a young surf instructor. Their lives flow with the rhythm of the waves, and surf tourism has given them the chance to make a positive mark on their communities. Yet, not everything rides clean: gentrification, unchecked resort development, and environmental degradation lurk beneath the surface.
Atlas is a documentary exploring the impact of surf tourism on the social dynamics and natural environment of Morocco’s coastal villages.
Atlas reached over 40K organic views on YouTube. The photography from the trip was used for Bear Surfboards’ SS24 campaign.