- CLIENT
- YEAR
- SERVICE
- Alaïa Bay
- 2022
- Social Media, Copywriting, Content Creation, Email Marketing, Blogging
In 2022, we were invited to test the artificial waves at Alaïa Bay and write a review for tuttologicsurf.it. The article still ranks as the top result on Google Italy for the search term “Alaïa Bay.” In May 2023, we pitched our agency services to help Alaïa strengthen its credibility within the surf community. By September, we were brought on board to manage their social media — working alongside another agency with strong hospitality expertise, while Surfsuit focused specifically on the surf side of the brand. From fall 2023 to spring 2024, we created original content for social media, wrote copy for surf-focused posts, and produced both photo and video assets. We covered Alaïa’s events live, crafted newsletters, and revived the blog with editorial content that finally positioned Alaïa as a trusted voice in the surf world.
Alaïa Bay, Europe’s first wave pool, was in desperate need of bringing some real surf vibes to Switzerland. So they called us.
With a sharper focus on the core surfing audience, Alaïa built a stronger bond with its community during the off-season — keeping the stoke alive in the lead-up to the wave pool’s reopening.