Ulla Bulla
- CLIENT
- YEAR
- SERVICE
- Bear Surfboards
- 2024
- Production, Photography, Talent
In a world where, thanks (or due?) to social media, even a weekend trip to the countryside is framed as a Jacques Cousteau expedition, we asked ourselves: what does “adventure” really mean?
That’s the starting point of the film written by Leonardo Franceschini and Alessandro Dotti — a surf-savvy director and videomaker with fashion credits including Moncler, Burlon, and Fendi — who joined the Surfsuit team for the first time.
Artic surf, real adventure. Bear FW24 freezes the cliché. North of normal: Bear FW24 rides the cold frontier. Beyond the cliché. Real surf, real cold, real story.