- CLIENT
- YEAR
- SERVICE
- Rossignol Pro-Shop
- 2023..
- Social Media, Copywriting, Content Creation
Since fall 2023, we’ve been supporting Rossignol in communicating the world of Rossignol Pro-Shop, with a dual goal: refreshing the retail brand’s image and building deeper engagement with the online mountain community. The only official Rossignol Italy account — @rossignolproshopitalia — has been run by Surfsuit since February 1st, 2024. We chose a familiar, down-to-earth tone of voice, inspired by the real mountain lovers who work inside the stores.
Tradition, authenticity, passion — that’s what makes Rossignol unique. And that’s exactly what we brought back to life on the Italian social media account.
IG engagement lifted from 0.38% to 5.42% in one year, with followers doubling. During the 2024–25 winter season, we generated over 4 million views — with a tangible impact on in-store traffic.
